BRAND STRATEGY

Create an aligned brand that speaks your values and connects with your people.

  • You have the ideas, but are struggling to know how to bring them to life in a way that feels whole and cohesive as a brand.

  • You want to build your audience so that more people come to know and love your brand.

  • You want to grow your brand in line with you, rather than just copy-and-pasting a one size fits all strategy.

  • Writing brand copy feels confusing, and you need help in crafting the right words that resonate with people.

  • You see business as more than just sales, but as a way to bring value to peoples lives, inspire culture and make impact.

THIS IS FOR YOU IF…

THIS IS AN INVITATION TO…

  • Work with a creative who cares to truly understand your vision, and helps you to expand upon it even further which imaginative thinking.

  • Build a loyal community around your brand based upon authenticity, trust and deep human connection.

  • Cultivate the self awareness needed to create a brand that goes beyond trends and is charged with your unique essence, so that you can grow with integrity.

  • Establish your brand message with story telling that evokes emotion, embodies your truth, and creates connection in people.

  • Have a strong and intentional foundation that sets you up to become a conscious brand that shapes a new way in your industry.

WHAT’S INCLUDED?

BRAND QUESTIONNAIRE

A 14 page in-depth questionnaire to guide you in discovering all that makes you and your business unique.

1:1 CLARITY CALL

A one hour call for us to explore your answers, and find new insights, possibilities and clarity of direction.

STRATEGY PRESENTATION

A 30+ page strategy with tips, guidelines and copy so you are completely clear on the foundation of your brand.

WHAT DOES THE STRATEGY COVER?

  • This is where it all starts in building a brand that feels like a true reflection of you. We answer the following questions:

    1. Why are you in business beyond making money?

    2. What is your mission and how will you carry it out?

    3. What is the vision you have for your business?

    4. What are the intrinsic values that will guide how you run your business?

    5. What is the heartfelt origin story of your business?

    6. What are your key beliefs that will help you stand out and build a community of those who align?

    7. How do you communicate all of these points in a way that feels true to you and resonates with your ideal customers?

  • Next, we delve into exactly who your customers are, and how to connect to them so that they see your value and trust your brand. We answer the following questions:

    1. What kind of people are your audience? (e.g. age, gender, interests, values etc.)

    2. How do you present your brand in a way that they find relatable?

    3. What do they want and what current challenges do they face in getting it?

    4. How do you benefit your audience and add value to their life?

    5. How do you talk about your offering, so when they find you they think, ‘Finally! This is perfect for me.’

    6. How can you gain trust and long-term loyalty from your audience?

  • In this section we look at where your brand sits within the market, and how you can set yourself apart. We answer the following questions:

    1. Who are your competitors and what can you learn from them?

    2. Why should your customers buy from you and not your competitors?

    3. What are the features and characteristics of your offering that make you stand out in value?

    4. What is a concise statement that communicates the whole of your brand in a clear, simple and digestible way?

  • Finally, we look at how you show up in a human way, helping you form a more genuine connection with your audience. We answer the following questions:

    1. What is the personality of your brand and how do you show it?

    2. What feelings do you want to evoke in your audience and how do you do this?

    3. What tone of voice do you speak with to resonate with your audience?

    4. What key words and phrases can you use throughout your marketing to continue to connect with these people?

    5. What are the concrete strategies and tips that will make your brand, website and marketing the most effective?

  • “When I find my person, I stick with that person. And I think I found my person. Working together so much more of a vision came. It’s much deeper than ‘hey let me just create a logo’. That energy was so powerful in creating an intentional conscious brand.”

    STELA | SACRED YOU

  • “Prior to working together I felt stuck, lost and had a lot of issues defining the direction of my business. Kat really helped me gain clarity and was always willing to share her deep knowledge and simplify the world of branding for me."

    AURELE | STATE OF DWANDA

  • "Right from the start, I felt an instant connection with Kat and that she really understood the direction I wanted to go with my brand."

    GABRIELA | WILD MUSE

THE THOUGHTFUL PROCESS

  • 1. Free Connection Call

    (BEFORE WE START)

    We meet for a 30 minute call. In this time I hold space for you and your vision, answer any questions and offer guidance. If we each feel aligned, I will then we create a tailored branding proposal for you.

  • 2. Preparation

    (BEFORE WE START)

    You will be sent a contract, deposit invoice and a link to your online client portal. Before we begin, you will also have a brand questionnaire to fill out.

  • 3. 1:1 Clarity Call

    (WEEK 1)

    We come together in a one hour call to explore your questionnaire answers further, gaining new insights and ideas into how to form an aligned brand.

  • 4. Brand Strategy Presentation

    (WEEK 2)

    I then go away and create a brand strategy for you that reflects all the beautiful things you are about. You will also have one round of revisions to tweak any copy you are not aligned with.

THE CRAFTED WILD APPROACH

  • My approach is centred around three core pillars. 1. Cultivate awareness to know who you are. 2. Express this beautiful energetic core through your brand. 3. Magnetise the people who resonate and build a strong relationship with your community. Ultimately, if your product or service has depth, then your brand will flourish when you show up in a depthful way, and I’m committed to helping you do this. I’m also here to help you release the pressures the purely masculine business way, and instead blend this strategic masculine energy of business with the intuitive, embodied, feminine energy to help you grow in a way that feels more natural.

  • My approach to business completely leaves behind coercive sales tactics and goes beyond the traditional problem > solution sales narrative. When we just speak to people’s problems, we fail to recognise the multidimensional and depthful human they are. Logic can only take us so far in connecting with people. The real bonds are created when we show up in a multi-dimensional way, so that people recognise themselves and their own deeper layers in us. This is what drives real trust and connection.

  • Whilst I love the intuitive feminine approach to business, I’m also a big believer in making things tangible and actionable. I design strategies to be easy to use. Each page includes details of how to implement the information into your business and marketing. Each part of brand copy is given with instructions as to where to use it, and there are plenty of tips and actionable steps as to how you can make your specific brand the most effective.

YOUR STRATEGIST

As a brand strategist, it’s my mission to help women tap into their truth and then birth that beautiful essence out into a soulful brand. I love having big and explorative conversations. When we come together, magic happens, new doors are opened up, and more of a vision appears. This is so special. It’s always my intention to help you express and expand - never with pressure, but with a nourishing relationship that calls forth the expansion. The flower blooms when it blooms.

I’m also a world traveller, and love to explore the realms of art, culture, relationships, philosophy and spirituality. My insights into these areas and inspiration from my travels is woven through how I do strategy, with the goal always to create brands that are intriguing, depthful, and most importantly - human.

Shall we co-create?

  • £1500 (split into up to 3 x £500 payments)

WOULD YOU LIKE TO CHAT IT THROUGH?

Our free connection calls are here for you. In this time I hold space for you and your vision, answer your questions and offer guidance. This is a cosy chat and no decisions ever have to be made on the call.

FAQs

  • I always start fresh with branding projects, as this allows us to use insights from the strategy effectively and explore with more creative freedom. However if you have design preferences, let me know and I can implement these into your branding for you.

  • Absolutely! Your brand and it’s needs are unique, so after having our initial connection call, I will put together a bespoke proposal for you with a package that includes the services you desire, plus any design extras.

  • Yes! I understand branding can be a big investment, therefore we can break the payment for brand strategy into 2 parts, and the payment for brand design into up to 4 parts.

  • The brand strategy takes 2 weeks, whilst brand design takes 6 weeks. Together they take 8 weeks. Before agreeing to anything, I will provide a detailed project timeline with everything about the project and everything I need from you to to ensure things run smoothly.

  • I can create a Squarespace website for your business an add on after branding.

    *Note that I do not work on very large scale, complex websites, but if you need this I can point you in the right direction of someone who does.

  • Yes and I love to! From your mission to collaboration ideas to sustainable print and packaging, I am here to help guide you and brainstorm ideas. I can also advise on printers, suppliers and types of packaging to ensure your brand does as little damage to the earth as possible.

  • I am fully committed to seeing you succeed. If we create your full branding together (strategy and design) and after three months of launching you still haven’t experienced any growth, I’ll offer you a free ninety minute session to figure out a plan of action.

  • Begin by going to the ‘work with us’ page and either fill out the inquiry form or book a free connection call.

OTHER OFFERINGS

BRAND DESIGN

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FREE BRAND AUDIT

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